The All-New 2022 Ford Maverick – A New Kind Of Pickup

The all-new 2022 Ford Maverick is compact but mighty, built for makers and doers, stunningly fuel-efficient*, and packed with clever technology and features. The 2022 Maverick is the truck for people who never knew they wanted a truck.

The Maverick is a standard 5-passenger, 4-door pickup, with a full-hybrid powertrain and a projected EPA-estimated rating of 40 mpg city fuel economy and 500** miles of range on a single tank of gas.

Tested and tortured to meet Built Ford Tough standards, Maverick offers ingenious design and storage solutions while enabling customization inside and out. It all comes with a starting MSRP of $19,995.

“The Maverick product proposition is like nothing else out there. It’s a great-looking truck featuring four doors with room for five adults, a standard full-hybrid engine with city fuel economy that beats a Honda Civic***, plenty of towing and hauling for weekend trips or do-it-yourself projects, and it starts under $20,000,” said Todd Eckert, Ford truck group marketing manager. “Maverick challenges the status quo and the stereotypes of what a pickup truck can be. We believe it will be compelling to a lot of people who never before considered a truck.”

What’s Inside?

Maverick won’t make its owners run up the bill for a good user experience, offering options for both built-in and brought-in technology. Some features include;

• Standard 8-inch touch screen
• Apple CarPlay & Android Auto
• FordPass Connect

The interior design is stylish and spacious, with thoughtful features and the versatility for city driving or escaping the urban life. Surprisingly roomy, there’s excellent leg and headroom, shoulder and hip width, and a comfortable seating position for both rows.

“This customer wants simple, but not basic, and Maverick is all about thoughtful details executed well,” said Barb Whalen, who led the team in choosing materials and colors. “We want this to have a straightforward, durable, honest, well-built feel. The interior was designed with function, purpose and ease of cleaning in mind to help make our customers’ lives better. We’re using unique textures and materials like reground carbon fiber for strength and visual interest. The dash panel has a stone-like finish, like a super-durable synthetic countertop. We strategically placed pops of color for functionality – creating an energetic space you want to be in.”

Form following function can be seen all over the interior of the all-new Maverick – right down to how the space is designed and utilized. Creating clever storage and useful features fell to Daniel George, interior leader, who calls Maverick “the ultimate first vehicle for my kids.”

What’s key, he said, was understanding how people actually use the stuff they bring in, rather than just expecting them to find places to stash it. Door armrests have a split design to allow a one-liter water bottle to sit upright in a bin rather than rolling around on the seats, while door pockets are huge and have lots of vertical clearance to store a tablet or notebooks. There’s a spacious storage bin under the rear seats that fits a fully inflated volleyball, laptop bags, roller blades, tools and other gear.

FITS – Ford Integrated Tether System – is a clever multitasking solution for rear seat passengers. There’s a FITS slot at the back of the front console that accommodates different accessories for endless personalization. An available accessory package includes cupholders, a storage or trash bin, cord organizer, double hook for grocery bags and purses, and under-seat storage dividers. More FITS slot creations are in development and Ford is working to publish the slot geometry so people can 3D-print DIY solutions to further fit their lifestyle. Those accessories can be stored in multiple slots under the rear seats, which could also be used for novel applications on their own.

Ford Co-Pilot360™ technology includes standard Pre-Collision Assist with Automatic Emergency Braking and Automatic High Beam Headlamps. Available options include;
Adaptive Cruise Control with Stop & Go

• Blind Spot Information System with Cross-Traffic Alert
• Lane Centering
• Evasive Steering Assist

Five standard drive modes include Normal, Eco, Sport, Slippery and Tow/Haul to enhance performance and confidence over various driving conditions.

What’s Out Back?

Maverick really goes all-out when it comes to functionality with its unique FLEXBED™, which is packed with standard features and opportunities to transform the cargo box into a complete makerspace. FLEXBED gives customers organization and storage solutions to secure cargo, while accommodating Ford accessories and creative DIY solutions. The FLEXBED possibilities are endless;

• Segmented storage
• Elevated floors
• Bike/kayak racks
• Two tie-down clamps/bottle openers
• Four D-rings
• Built-in threaded holes
• 4.5-foot bed
• Can carry 1,500lbs of payload
• Six-foot floor with the tailgate down
• Multi-position tailgate

“The whole bed is a DIY fan’s paradise,” said Keith Daugherty, an engineering specialist who helped develop the truck box for Maverick. “You can buy the bolt-in Ford cargo management system and we’re happy to sell it to you, but if you’re a bit more creative, you can also just go to the hardware store and get some C-channel and bolt it to the bed to make your own solutions.”

What’s it Look Like?

It has a look all its own, but Maverick sports iconic Ford pickup truck style with a door design that pays homage to the company’s signature drop-down side windows and a front end that stretches edge to edge, connecting the standard LED headlamps and grille for a more prominent, planted appearance.

Form follows function here, too. Maverick is upright and squared off for space efficiency, but it looks youthful and athletic – clean, not overdesigned. There’s no gap between cab and tailgate, and the bed rail caps extend from the bed and go vertical, ending at the top of the back window. It’s designed this way to offer greater dent and ding protection, knowing people will load and unload the bed from the sides more frequently.

Maverick is offered at three trim levels – XL, XLT and Lariat. An FX4 package available for all-wheel-drive XLT and Lariat trucks adds more off-road capability with rugged all-terrain tires and suspension tuning, additional underbody protection, and off-road-focused drive modes like Mud/Rut and Sand, as well as the addition of Hill Descent Control™.

Available for the first model year only is the Maverick First Edition package. It is built off the Lariat trim level and includes unique graphics on the hood and lower doors, a high-gloss black-painted roof, soft tonneau cover, body-color door handles, high-gloss black skull caps, and gloss black-painted and machined 18-inch wheels for hybrid or unique 17-inch aluminum wheels for the gas model. It comes in Carbonized Gray, Area 51 and Rapid Red, unique to First Edition.

The 2022 Ford Maverick goes on sale this fall. The build and price website is live at Ford.com and reservations or orders can be placed today.

*Actual mileage will vary. Final EPA-estimated ratings available later in the 2021 calendar year.
**Range calculation based on 13.8-gallon tank and a targeted EPA-estimated rating of 37 mpg combined. Actual mileage will vary.
***2.5-liter hybrid powertrain. Actual mileage will vary. Final EPA-estimated ratings available later in the 2021 calendar year.