Next Generation Built Ford Proud Campaign

Ford’s ‘Built Ford Proud’ campaign feature it’s next generation of drivers with an actor, stunt driver, and professional surfer. Who are these drivers and what is their connection to Ford?

Actor Sydney Sweeney, stunt driver Dee Bryant, and surfer Kai Lenny are all owners of Ford vehicles and use them to achieve their dreams. Ford is celebrating nearly 120 years of their drivers who broke the mold, driven innovation, and defied stereotypes, just as these three are doing.

Erica Martin (Ford Marketing Communications Manager):
“‘Built Ford Proud’ has always been about the immense pride we feel for our vehicles and the employees who build them.”
“Today, we are putting the spotlight on the drivers, because who they are and what they accomplish with our vehicles is a huge part of what makes this brand special.”

Sydney Sweeney

• Emmy Award-nominated actor (Euphoria and The White Lotus)
• Only girl in the shop chronicles on TikTok channel @Syd’s_Garage
  showcasing her love for restoring her own vintage Ford Bronco
• Campaign with Ford to inspire women with working on their vehicles
• 101 tutorials to teach viewers vehicle maintenance

Dee Bryant

• Female African American professional stunt driver
• Co-founder of the Association of Women Drivers
• Rally others against sexism and racism
• Pave the way for female stunt drivers of the next generation
• Stuff only Dee Should Do” three-part social series featuring the 2024 Ford Mustang

Kai Lenny

• Big wave surfer
• Inspires the next generation of athletes in his community
• Day in the life of a world champion featuring Ford trucks
• The Positively Kai Foundation” for young surfers given equal opportunities
• Fords donation of eight surfboards-color matching the 2023 Ford F-Series Super Duty to Kai’s charity